For the past 25 years Pizzicato built a strong reputation with great service, and consistently high food quality. This logo evolution sought to return to the roots of Pizzicato with a refined yet relevant logo. The core identity will be offset by playful and adventuresome rotating and seasonal promotions.
Signage updates were made to most of the 14 Portland area restaurants
All pieces of the identity were updated.
Menus were redesigned and rewritten to be easier to find what you want and to try something new.
Advertisements and rotating pieces incorporated more flexible identity elements.